This article was originally published at Skeptical Science on March 4, 2013.
Dan Kahan of Yale University and four colleagues have just published an article in Annals of the AAPS titled: Geoengineering and Climate Change Polarization Testing a Two-Channel Model of Science Communication that investigates the effect on study participants’ attitudes to climate change after reading an article about geoengineering. In their abstract, they write:
We found that cultural polarization over the validity of climate change science is offset by making citizens aware of the potential contribution of geoengineering as a supplement to restriction of CO2 emissions.
I will argue here that this experiment achieved no such result because the premise was wrong. Specifically, the information on geoengineering that was presented to the study participants (in the form of a fictional newspaper article) bears no relation to mainstream scientific opinion on geoengineering nor, even, to the opinions of advocates of geoengineering. Geoengineering is portrayed in the fictional newspaper article as a strategy with no uncertainty about how well it might work and, it is claimed, will “spare consumers and businesses from the heavy economic costs associated with the regulations necessary to reduce atmospheric CO2 concentrations to 450 ppm or lower”. This is hardly depicting geoengineering as a “potential solution” or “a supplement” to the restriction of emissions, as is claimed in the abstract of the paper.
In fact, what Kahan et al. have demonstrated is that presenting misinformation dressed up as fact can affect people’s opinions about climate change. That may be interesting as a social science experiment conducted on consenting adults, but it is not much use as a guide to effective public science communication, constrained as it is to tell the truth.