George Marshall has written a book that is essential reading for everyone interested in communicating the science of climate change and its urgent policy implications. Don’t Even Think About It: Why Our Brains Are Wired to Ignore Climate Change comprises 43 short and well-written chapters that explain why strenuous efforts to spread the word and spur action on climate change have failed.
There is no question that the problem is far from licked: the Keeling Curve continues its upward rise; American conservatives remain stuck in an intellectual dead end on climate; other countries pay lip service to the threat while making only token gestures to solve it; every year there is a big international get-together at COP meetings where thousands of delegates gather to push the policy boulder up Sisyphus’ hill, only to watch it roll down again. Opinion polls, it is true, show that there is broad public acceptance of the scientific basis of climate change, but the understanding of the problem is shallow. People say they care about climate change, but when it comes time to vote, other issues loom larger.
Marshall has worked for 25 years as a campaigner in environmental movements, including Greenpeace US and the Rainforest Foundation. He is a co-founder of the Climate Outreach Information Network, a UK based charity committed to ensuring that climate change and its impacts are understood and acted upon. Continue reading